Transformed a fully in-person real estate team into a digital-first operation in weeks, keeping deals moving and clients engaged during a market surge.
When the pandemic hit, everyone expected Toronto’s real estate market to slow down, maybe even crash. Instead, it took off, and the team I was supporting had to adapt almost overnight.
This boutique group of women, working under a large brand, had always done everything in person and on paper. Suddenly, they needed a fully digital system to keep serving clients while following restrictions.
We got to work. Buyer and seller consultations were reimagined for online meetings. Paper reports became interactive, digital documents, and signing protocols were enacted. SOPs were updated, and we built a system that allowed as much as possible to happen virtually- while still safely handling the essential in-person parts of the job.
The result? Clients loved the change. They appreciated receiving in-depth, market-rich presentations online before making any commitments, giving them space to ask questions without the pressure of a face-to-face meeting. The streamlined systems not only kept the business moving but also helped the team grow, adding another member during one of the most unpredictable times in the market.